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Saturday, June 23, 2018


July 29, 2012 by  
Filed under Industry News

What is strategic thinking and planning, and why is it so important. Taking a look at the meaning of the individual words provides a big clue.

Strategy – a carefully devised plan of action to achieve a goal, or the art of developing or carrying out a plan.

Think – to use the mind to consider ideas and make judgments. Imagine or understand something or the possibility of something.

Plan – a system for achieving an objective. A method of doing something that is worked out in advance.

Considering the three words and without using them specifically, let’s define strategic thinking and planning as: “a carefully devised system which acts as a guide providing you with the foresight to envision what successful goal achievement looks like, and also understand what possible future problems or obstacles may impede progress.”

Planning is important because it helps to determine:

  • what needs to be done
  • who will do it
  • what resources are necessary, and
  • how long it will take.

Imagine taking a two-week trip that you have dreamed about for years. What would you have to think about and plan for so that it was fun, rewarding and memorable?


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